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Sunday, March 28, 2010

The lowdown on billboards

THERE was a time when we loved the way our little ones could spot the big golden McDonald's ``M'' a mile off.
The whingeing when we usually ignored their pleas to stop grated, but it was sweet watching them start their literacy journey.
``There's a big M,'' they would say. Invariably, they would clobber each other over who spotted the Golden Arches first.
But that's nothing on the challenges we face when we pile into the car now the two eldest can read. There's danger at every turn.
Driving along the freeway, the eldest asked what the billboard declaring ``JOIN FOR FOX SAKE'' meant. ``Ummm, not sure,'' I muttered.
Then her brother, 8, and sister, 5, started repeating it, emphasising the FOX SAKE.
It's part of a campaign for women to join Fernwood gyms to become foxy.
I guess it was a change on the controversial Longer Lasting Sex campaign. Who would have thought on a trip from Werribee Zoo there would be so many of those signs? On one outing my daughter, now 10, and her mate were in hysterics. We were nearly home when I cracked on to the cause of their heightened amusement.
``Does that mean you smooch for a long time?'' my son asked.
A friend says if they are old enough to ask the question they are old enough to get an explanation.
But how do you explain sexual dysfunction - thrust at us in billboards and radio ads - to kids?
And what about the preppie who can't read but hears it all? Recently, as we stopped at a traffic light my son asked me what a ``sty'' was.
``It's where pigs live,'' I said. ``No, Mum, it's STI and it's something to do with sex,'' he countered.
In my day they were STDs but now, the billboard says, they are STIs.
Looking straight ahead, I told them it is what you get if you aren't careful about who you have sex with.
``Mum, stop, too much information we don't want to know about that,'' my daughter countered. ``We are getting sex education at the end of Grade 5.''
If that's not bad enough there are the billboards for Sexyland and the ``World's Thinnest Condom''.
I employed the distraction method when handling the question as to why people would want thin condoms, changing the topic to the bangers and mash we were having for tea.
So, news yesterday that the State Government has sanctioned the use of ``d..khead'' in a Don't be a D..khead advertising campaign to make people wear seatbelts and turn off their mobiles while they are driving made me shudder.
While we're told it's largely a viral campaign on the internet, there will be little escaping it.
Granted ``d..khead'' is often used as a term of endearment, but do we really need to normalise it in the same way as the word ``bloody''?
Between ``Don't be a bloody idiot'' road campaigns, ``Where the bloody hell are you?'' tourist campaigns and the use of ``bloody hell'' by Ron Weasley in Harry Potter books, it's everywhere.
Too smart by half advertising agencies should spare a thought for us mums, ferrying kids around.
Don't they know we're flat out trying to figure out what we're having for tea, without being turned into mobile sex education instructors.
Some days, when the questions are flying thick and fast, I feel like saying `` Not today kids, Mum's got a headache''.

Monday, March 8, 2010

Head Lice in kids

Lice, damn lice - and statistics
IT'S the letter from school that sends chills down your spine.
Forget detentions and suspensions, when the head-lice notice lobbed recently, we knew the kids were well and truly back at school.
Three weeks in and the dreaded head-lice scourge is back.
There's something about the green-tinged note that makes me start twitching.
If only the answer was as simple as applying cheap conditioner and combing through with a fine-toothed comb.
Sure, we did get off lightly for a very long time. While friends were, well, tearing their hair out, we were largely unaffected.
But last year was a turning point. It did not matter what natural or toxic lotions and potions - adding up to hundreds of dollars - we threw at them, we did not seem able to get rid them for any length of time.
At one point we all had them, thanks to a very bad episode of musical beds triggered by claims of nightmares.
We even shelled out top dollar for an electronic comb that was supposed to blow them to smithereens.
A friend, who has six kids, told me about a surefire way that her vet said worked wonders with dogs.
So, there I was, rubbing baking soda through our hair and dousing it with vinegar. The chemical reaction of the two ingredients was supposed to kill them.
But it had little impact, my hair was powdery for days and I smelled like salad dressing.
It was so bad that they even followed us to the US. One day, instead of our planned adventure exploring the Golden Gate Bridge, our youngest child was itching so much
that we headed for the drug store.
Our expat Aussie host, with no kids, could barely hide her horror.
Oddly, my husband, who uses reading glasses, can never see them. I, on the other hand, with such bad eyesight that I need a cornea graft some time soon, can't miss them.
After one outbreak I headed to the hairdresser and ordered three buzz cuts. But she baulked and I guess she was right. They wouldn't really have looked all that good on the two girls.
As a schoolkid I never had them but I was aware of them. These days, they seem to be made of tougher stuff.
Of course there is no stigma attached to them. That is, unless you actually happen to have them.
When you tell people that your kids have been treated they 'fess up that their kids have had them, too. My kids get really annoyed when I tell people. But I reassure them by pointing out it's not bad to have them, it's just bad not to treat the condition.
And that's the point of it all. While some parents view them as a rite of passage, others are too busy to do anything about the problem, which negates the efforts of families who try immediately to eradicate them.
Another friend says it all comes back to the lack of authority parents have over their kids, if they can't actually get them to sit still for half an hour to be thoroughly checked.
There might be something in that theory because the turning point for us was when our youngest, who was clearly picking them up at creche and kinder, was mature enough to sit down long enough to be treated. The bribes didn't hurt, either.
The other night, I tossed up going to the parent information night or checking the kids for nits. I opted for the latter.
I've got little idea what is planned for their school year, but we're clear of nits -for the moment anyway.
Claire Heaney is a Herald Sun business writer




Comments on this story
Petar of Noble Park Posted at 9:27 AM February 23, 2010
It is so easy and cheap to get rid of lice. 1. buy the cheapest hair conditioner. 2. Bottle of tea tree oil. 3. A shower cap. Put hair conditioner in the hair and rub some tea tree oil in at the same time. Make sure it is nice and thick, and really smells of tea tree. put some tea tree oil on the inside of the shower cap. Place the shower cap on the the head, and the best time to do this would be befor bed. Then, in the morning, all the lice will sufficate and die. You will see all the dead ones trying to escape on the inside of the shower cap. Then, comb the hair out with a nit comb. Use several combs, so you dont put the eggs that you have taken out, back in. Wash hair, and check the hair for any eggs. Pick them out with your finger nails if you have to. You can prevent you kids getting lice by using a spray bottle with water and a little bit of tea tree oil. And wearing a cap will reduce it. Too easy !

Lice Magic Posted at 7:37 AM February 23, 2010
I have 4 kids, 3 girls and a boy... and I HATE LICE !! Just thinking about it makes my head itchy !! My boy has never had nits, but for a while we had to deal with just trying to keep it under control with the girls. Speaking from experience, you MUST keep hair short or tied back, they must NOT share brushes, hats etc... and the only effective cure - an age old 'country' remedy. 1 part Metho to 2 parts baby oil. Kills the blighters on contact (I've seen it) and kills the eggs too - but just in case follow up twice at 7 day intervals. Obviously you need to use a fair bit of shampoo to get rid of the oil, but the oil acts as a guard saving the scalp from damage from the metho. I imagine there will be others commenting with 'soft' options but the question you need to ask is do you want to get rid of them or not ???

Malanie Smith Posted at 5:42 AM February 23, 2010
I'm a school teacher with 23 years experience. In the first 20 years, I had only one case of head lice. However, when my own daughter started Kindergarten, we had NINE months of hell. Both she and I had it constantly in that time. Like Claire, the reporter, we tried everything and nothing worked. In desperation I searched the internet and found a site which talked about covering the children's hair with olive oil, leaving it on overnight and then combing and washing in the morning (she slept all night in a shower cap so that it didn't get on the bedding). It worked. Apparently the oil smothers the lice and does not allow them to breathe. You have to repeat 3 times over 21 days, but we have not had a case since. As a side effect it seems to have a lovely conditioning effect on my daughter's hair. It does take a few washes to get the oiliness out of her hair though.